Liquid Refreshment

Friday, November 22, 2013

Just three years out of Trinity, this ambitious alumnus is successfully marketing a product designed to banish the hangover blues

Osas Obaiza '10

by Donna Parker

As any college student will tell you, the temptation to overindulge brings misery the morning after—a niche market that Osas Obaiza and his colleagues have found to be ripe for the picking. In April of 2013, Osas became the vice president of business development and communications at Morning Miracle, LLC, manufacturers of Liquid I.V.

“The product concept originated in Las Vegas when one of my high school friends spotted a co-worker drinking Pedialyte for a hangover,” explains Osas. He decided to modify the formula and gear it toward adults.  “We worked with a chemist until we got the formula right.” So far, they have several hundred subscribers who receive Liquid I.V. in packets each month, after the company determined bottles were too expensive. “We also have a sports package drink that we send to ball clubs. It’s a premium, all-natural beverage focused on hydration for professional athletes. We call it our athlete ambassador program and we have about 75 athletes who have sampled the drink.”

Osas, who graduated with a B.A. in English and minor in creative writing, spent several years as a freelance writer before joining the Liquid I.V. team—a talent he’s leveraging for his new company’s online sales, blogging, and social media marketing.

But even with all the work involved in a startup venture, the team doesn’t let it get in the way of having fun. “Our mentality is to work hard, play hard and live hard,” laughs Osas. “We all played basketball in high school and are now in a recreational league in L.A. We also hit a lot of movies and play video games—typical 25-year-old stuff. We go out on weekends to decompress, as initially we were consumed with getting the product out there.”

His love of fun is reflected when asked to name Trinity professors who were particularly engaging. “Luis Murillo my freshman year was fun and easy-going. He made the learning fun, something I was not expecting after high school. The best course was Intro to American Identity through Film and Writing. Jenny Browne was an awesome teacher. She made us branch out and become more creative in our writing and poetry. I also really enjoyed English professors Andrew Porter, who taught me how to improve my short story writing, and David Rando, who was a cool guy with a point.”

Osas says he went to Trinity to get out of California and explore a different culture. “During my tour of the campus, I fell in love with the brick buildings, room size, and most importantly the fact that people came to clean the dorm rooms!” On a less superficial level, he found that Trinity challenged him academically. “What I learned from professors exceeded my expectations. I also met a lot of great people, many of whom are still friends. It’s a close-knit community and we had lots of fun jousting in the dorm hallways and playing Halo.” Osas was social chair of Phi Sigma Chi and vice president his senior year, which honed his leadership skills.

For the foreseeable future, Osas plans to continue navigating the business world and appreciates Trinity for the very good start it afforded him. “At Trinity you learn a lot about yourself and the world around you both academically and socially. You essentially end up with more than you think, and I credit that to the caliber of the professors and the students who helped make me a better person.”

You may contact Osas at oobaiza [at] liquid-iv [dot] com.