The interdisciplinary minor in communication management is based upon the historical views of the practical nature of communication management and its focus on convergence of interests within the three departments who contribute courses: human communication and theatre, communication, and business administration.
Students studying communication management are exposed to a broad range of theories and methodologies for examining the content and application of individual and organizational uses of communication, including how to shape and create effective messages as well as how to critically evaluate and consume messages in reasoned and informed ways.
The requirements for a minor in communication management are 24 semester hours, consisting of 15 hours in required courses and 3 hours in each elective area.
COMM 3360 Principles of Public Relations
HCOM 3334 Persuasion
HCOM 3360 Small Group Communication
MGMT 2301 Management of Organizations
MKTG 2301 Principles of Marketing
COMM 3362 Media Law and Policy
COMM 3363 Media Management
COMM 3364 Ethics and the Mass Media
MGMT 3371 Human Resources Management
MGMT 3372 Organizational Behavior
MKTG 3381 Consumer Behavior
MKTG 3382 Promotion Management
MKTG 4381 Marketing Management
BUSN 3311 Organizational Communication (also listed as HCOM 3362)
HCOM 1333 Public Speaking
HCOM 3362 Organizational Communication (also listed as BUSN 3311)
*HCOM 4397 Human Communication Internship
* As approved by minor adviser.
The minor in communication management is an interdisciplinary program that studies both advertising and public relations as part of the management of communication processes by combining mass media, speech communication, marketing, and business principles. The minor requires completion of 24 semester hours, consisting of 15 hours in required courses and 3 hours in each elective area.