Experienced marketing, communications strategist and Trinity alumna Tess Coody-Anders will serve as Trinity's chief marketing communications officer
by Sharon Schweitzer '75
Tess Coody-Anders '93, founder and CEO of Wellvana, has been appointed Vice President for Strategic Communications and Marketing. Coody-Anders has more than 20 years of experience developing successful, integrated marketing communications strategies and campaigns. As vice president, she will be responsible for providing leadership for the University's overall communications strategies, research-based messaging, marketing, and branding activity.
Coody-Anders was appointed by Trinity President Danny J. Anderson following a national search. "Tess is a confident spokesperson who can help us tell the Trinity story. She is curious individual who seeks to understand trends, data, and Trinity's place in a crowded field. And she has a track record of being a catalyst for success in various organizations," Anderson said. She joins the University on Sept. 5, 2017.
As founder and CEO of Wellvana, she led the development of a digital consumer engagement platform that enables healthcare consumers to aggregate health and wellness records. In this role she also worked with D.C.-based trade organizations to advocate for the rights of healthcare consumers. Previously, she was CEO of Resolute Health, where she led the design and construction of a $240-million clinically-integrated healthcare delivery system to serve the needs of families in a three-county area.
For more than 15 years, she served as partner and chief operating officer at Guerra DeBerry Coody Marketing and Communications in San Antonio. Along with her fellow Trinity alumni partners, Coody-Anders helped to grow the boutique agency into a $100 million-plus firm with focus on strategic marketing communications, design, public affairs and policy.
As a Trinity undergraduate, Coody-Anders served as the editor of the student-run newspaper the Trinitonian, which launched her to several newspaper reporting positions in Texas. She graduated in 1993 with honors, earning a bachelor of arts in communication.
Coody-Anders joins an award-winning team in Trinity's Office of Marketing and Communications, whose collaboration with the Office of Admissions has resulted in a significant increase in student applications and the academic quality of the applicant pool.
Sharon Jones Schweitzer '75 is assistant vice president for External Relations. You can follow her @sjschweitzer.